for Berlin-Chemie

Update: 30.12.2022

Last week: 51 week 2022 (19.12.2022 - 25.12.2022)

Last full month: November 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	190 492	-16.5%	2.9%	-0.3	47 172 496	-13.3%	3.3%	-0.2	-7.4%
MoM	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
YTD	9 691 090	-25.5%	4.8%	-1.6	1 980 547 332	-11.6%	4.7%	-1.1	-1.5%
MAT	9 954 774	-24.5%	4.9%	-1.4	2 030 191 704	-10.7%	4.7%	-0.9	-3.2%
DEXALGIN
WoW	21 006	8.7%	0.4%	0	10 277 877	12.4%	1.2%	0.2	-6.3%
MoM	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
YTD	1 563 791	-13.2%	0.6%	-0.1	675 702 618	-1.5%	1.7%	-0.2	-0.1%
MAT	1 601 886	-14.0%	0.6%	-0.1	690 586 310	-2.6%	1.7%	-0.2	-1.8%
ESPUMISAN (ADULTS)
WoW	52 498	-6.1%	40.6%	-1.4	31 312 406	-4.7%	49.1%	-1.2	-2.9%
MoM	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
YTD	4 232 687	-18.4%	53.3%	-12.8	2 177 340 388	-8.5%	59.0%	-11.5	1.1%
MAT	4 326 641	-19.2%	53.4%	-12.5	2 222 243 314	-9.3%	59.1%	-11.3	-0.3%
ESPUMISAN BABY
WoW	21 864	-1.9%	31.1%	0.1	15 801 516	-0.5%	46.7%	0.2	-2.1%
MoM	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
YTD	1 404 984	-14.1%	37.0%	-4.4	890 133 492	-6.8%	50.4%	-5.8	-4.0%
MAT	1 433 051	-15.7%	37.1%	-4.3	906 597 640	-8.6%	50.5%	-5.7	-5.8%
FASTUM
WoW	14 364	-10.0%	0.8%	-0.1	8 096 093	-12.4%	2.1%	-0.2	-2.4%
MoM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
YTD	1 025 521	-24.8%	1.1%	-0.4	537 787 495	-14.6%	2.5%	-0.6	0.1%
MAT	1 046 943	-26.1%	1.1%	-0.4	548 106 813	-16.1%	2.5%	-0.6	-1.6%
IODOMARIN
WoW	64 517	-4.4%	21.9%	0.8	11 802 739	-4.6%	8.5%	0.2	-7.9%
MoM	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
YTD	3 235 467	4.3%	20.5%	0	629 326 394	8.4%	9.1%	-0.3	4.4%
MAT	3 299 649	4.1%	20.6%	0.3	641 157 311	8.0%	9.1%	-0.2	2.8%
LIOTON
WoW	14 449	-14.0%	1.5%	-0.2	16 854 625	-18.7%	3.9%	-0.7	-4.5%
MoM	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
YTD	1 237 314	-25.9%	2.2%	-0.6	1 290 105 442	-6.7%	4.6%	-1	-7.5%
MAT	1 259 871	-26.7%	2.2%	-0.5	1 310 018 305	-7.8%	4.6%	-1	-8.8%
MEZYM
WoW	226 583	0.8%	18.5%	0.8	33 956 229	1.1%	12.5%	0.1	-3.3%
MoM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
YTD	17 051 504	-16.0%	25.5%	-3.6	2 600 340 200	-8.5%	18.2%	-3.5	-4.3%
MAT	17 505 907	-17.2%	25.6%	-3.5	2 666 875 608	-9.8%	18.3%	-3.5	-5.9%
MIG 400
WoW	144 445	-4.5%	2.4%	0	17 940 805	-2.7%	2.0%	0	-6.3%
MoM	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
YTD	8 252 669	-15.2%	3.2%	-0.6	976 042 803	-11.1%	2.5%	-0.6	-0.1%
MAT	8 416 951	-16.1%	3.2%	-0.5	994 947 269	-12.1%	2.5%	-0.6	-1.8%
PROSTAMOL
WoW	22 609	-6.1%	13.3%	-0.4	31 927 486	-5.7%	14.3%	-0.6	-3.5%
MoM	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
YTD	1 525 398	-27.6%	18.2%	-6.4	2 134 742 786	-19.6%	19.4%	-7.4	-2.0%
MAT	1 558 771	-28.4%	18.3%	-6.3	2 178 703 618	-20.5%	19.5%	-7.2	-3.7%
RESPERO MYRTOL
WoW	41 164	1.1%	9.1%	0.8	21 906 150	4.7%	10.1%	1.1	-7.8%
MoM	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%
YTD	1 269 614	76.2%	8.3%	3.3	606 347 631	81.9%	8.5%	3.2	6.1%
MAT	1 295 831	76.8%	8.3%	3.4	617 834 319	82.2%	8.4%	3.3	4.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 691 090	-25.5%	4.8%	-1.6	1 980 547 332	-11.6%	4.7%	-1.1	-1.5%
DEXALGIN	1 563 791	-13.2%	0.6%	-0.1	675 702 618	-1.5%	1.7%	-0.2	-0.1%
ESPUMISAN (ADULTS)	4 232 687	-18.4%	53.3%	-12.8	2 177 340 388	-8.5%	59.0%	-11.5	1.1%
ESPUMISAN BABY	1 404 984	-14.1%	37.0%	-4.4	890 133 492	-6.8%	50.4%	-5.8	-4.0%
FASTUM	1 025 521	-24.8%	1.1%	-0.4	537 787 495	-14.6%	2.5%	-0.6	0.1%
IODOMARIN	3 235 467	4.3%	20.5%	0	629 326 394	8.4%	9.1%	-0.3	4.4%
LIOTON	1 237 314	-25.9%	2.2%	-0.6	1 290 105 442	-6.7%	4.6%	-1	-7.5%
MEZYM	17 051 504	-16.0%	25.5%	-3.6	2 600 340 200	-8.5%	18.2%	-3.5	-4.3%
MIG 400	8 252 669	-15.2%	3.2%	-0.6	976 042 803	-11.1%	2.5%	-0.6	-0.1%
PROSTAMOL	1 525 398	-27.6%	18.2%	-6.4	2 134 742 786	-19.6%	19.4%	-7.4	-2.0%
RESPERO MYRTOL	1 269 614	76.2%	8.3%	3.3	606 347 631	81.9%	8.5%	3.2	6.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 954 774	-24.5%	4.9%	-1.4	2 030 191 704	-10.7%	4.7%	-0.9	-3.2%
DEXALGIN	1 601 886	-14.0%	0.6%	-0.1	690 586 310	-2.6%	1.7%	-0.2	-1.8%
ESPUMISAN (ADULTS)	4 326 641	-19.2%	53.4%	-12.5	2 222 243 314	-9.3%	59.1%	-11.3	-0.3%
ESPUMISAN BABY	1 433 051	-15.7%	37.1%	-4.3	906 597 640	-8.6%	50.5%	-5.7	-5.8%
FASTUM	1 046 943	-26.1%	1.1%	-0.4	548 106 813	-16.1%	2.5%	-0.6	-1.6%
IODOMARIN	3 299 649	4.1%	20.6%	0.3	641 157 311	8.0%	9.1%	-0.2	2.8%
LIOTON	1 259 871	-26.7%	2.2%	-0.5	1 310 018 305	-7.8%	4.6%	-1	-8.8%
MEZYM	17 505 907	-17.2%	25.6%	-3.5	2 666 875 608	-9.8%	18.3%	-3.5	-5.9%
MIG 400	8 416 951	-16.1%	3.2%	-0.5	994 947 269	-12.1%	2.5%	-0.6	-1.8%
PROSTAMOL	1 558 771	-28.4%	18.3%	-6.3	2 178 703 618	-20.5%	19.5%	-7.2	-3.7%
RESPERO MYRTOL	1 295 831	76.8%	8.3%	3.4	617 834 319	82.2%	8.4%	3.3	4.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	190 492	-16.5%	2.9%	-0.3	47 172 496	-13.3%	3.3%	-0.2	-7.4%
DEXALGIN	21 006	8.7%	0.4%	0	10 277 877	12.4%	1.2%	0.2	-6.3%
ESPUMISAN (ADULTS)	52 498	-6.1%	40.6%	-1.4	31 312 406	-4.7%	49.1%	-1.2	-2.9%
ESPUMISAN BABY	21 864	-1.9%	31.1%	0.1	15 801 516	-0.5%	46.7%	0.2	-2.1%
FASTUM	14 364	-10.0%	0.8%	-0.1	8 096 093	-12.4%	2.1%	-0.2	-2.4%
IODOMARIN	64 517	-4.4%	21.9%	0.8	11 802 739	-4.6%	8.5%	0.2	-7.9%
LIOTON	14 449	-14.0%	1.5%	-0.2	16 854 625	-18.7%	3.9%	-0.7	-4.5%
MEZYM	226 583	0.8%	18.5%	0.8	33 956 229	1.1%	12.5%	0.1	-3.3%
MIG 400	144 445	-4.5%	2.4%	0	17 940 805	-2.7%	2.0%	0	-6.3%
PROSTAMOL	22 609	-6.1%	13.3%	-0.4	31 927 486	-5.7%	14.3%	-0.6	-3.5%
RESPERO MYRTOL	41 164	1.1%	9.1%	0.8	21 906 150	4.7%	10.1%	1.1	-7.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	604 970	-8.8%	3.3%	-0.5	138 517 736	-2.4%	3.4%	-0.4	4.9%
DEXALGIN	67 963	-21.8%	0.3%	-0.1	33 907 140	-21.4%	1.1%	-0.3	-3.7%
ESPUMISAN (ADULTS)	240 711	0.5%	41.3%	-1.5	131 026 847	4.0%	48.3%	-0.8	4.1%
ESPUMISAN BABY	103 328	2.6%	33.8%	1.4	69 479 607	5.8%	47.4%	1.6	-1.6%
FASTUM	72 086	12.1%	0.9%	0.1	40 966 576	12.7%	2.4%	0.3	-1.3%
IODOMARIN	299 606	-16.4%	23.2%	-1	55 472 593	-16.2%	9.8%	-0.8	-12.7%
LIOTON	72 321	5.9%	1.8%	0.2	83 457 879	9.9%	4.3%	0.5	-4.0%
MEZYM	921 273	0.0%	18.4%	-0.3	136 606 124	-2.7%	12.9%	-0.6	1.9%
MIG 400	558 202	-5.5%	2.8%	-0.1	67 227 770	-5.7%	2.2%	-0.1	-3.7%
PROSTAMOL	101 766	-2.9%	14.1%	-1.3	140 977 526	-2.3%	14.9%	-1.4	6.2%
RESPERO MYRTOL	102 019	2.1%	7.0%	-0.6	51 471 720	5.2%	7.5%	-0.4	11.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца